Greenwashing is unfortunately a very widespread phenomenon. This is especially true since ecology became vital in construction.
Essentially, the process involves conveying misleading information about eco-friendly products. As a result this communication strategy builds a deceptively positive corporate image. Consequently, it diverts public attention away from negative environmental impacts.
Therefore, we cannot simply trust unverified sustainability claims. Companies must provide concrete proof rather than mere words to validate their eco-friendly status.
Biopietra has always provided official certifications to prove its real commitment. Today, we have decided to raise the bar with even more prestigious system and product validations.
Sustainable stone certification testing
Biopietra has started the process for the voluntary EU Ecolabel certification of its Environmental Management System according to the UNI EN ISO 14001: 2015 regulations and validation of the Environmental Declaration pursuant to the EMAS V Regulation: EGVO 2026/2018.
Biopietra® is a member of the Green Building Council Italy: its products confer credits to projects that contribute to obtaining the international LEED certification (Credits: MR 2, MR 3, MR 4, MR 5, QI 4.3, QI 3 IP1, IP2) for Bio-architecture. Furthermore, it is an entirely Made in Italy product.

To ensure maximum structural reliability and compliance with international building codes, our manufacturing processes undergo strict evaluation. Our products are manufactured by following the requirements of the UNI EN 771-5: 2015 standard and are accompanied by the relative Declaration of Performance (DOP):
The aggregates are pure and derived from primary processing waste according to the directives of Circular Economy, controlled according to the European Standards in force, therefore compliant with the relevant specifications and guaranteed by the CE marking, according to Directive 89/106 / EEC.
Certifications:

The dyes are produced using inorganic ferrous oxides, which guarantee an almost absolute inalterability of the colour. These dyes, supplied by the world leader in the sector, are produced with high technologies and follow extremely strict controls, perfectly in line with the reference directives that guarantee a long life over time:

Biopietra ®’s production cycle is at the forefront of the sector and highly technological. Always founded on the principles of industry 4.0, it guarantees, in addition to the traceability of products placed on the market, the security that raw materials are used in the same way for each product manufactured. Furthermore, having its own know-how, it is highly adaptable to the needs of using new raw materials that are fundamental for a circular economy.
The cements used in Biopietra’s production are the result of intense technological research. Essentially, this work is aimed at the production of high-performance materials. They offer the traditional durability characteristics of cementitious binders, while adding the aesthetic value of a constant white that remains stable over time.
Furthermore, the kaolins and white limestones used for the production of cement are mineralogically pure. White cements have high mechanical strengths for this type of binder. Consequently, they deliver a high level of intense whiteness and an unparalleled quality constancy.
In addition, the specific heat treatment of the klinker ensures a cleaner manufacturing process. This cooking takes place by burning naphtha or methane as fuel instead of coal. Therefore, the entire thermal cycle successfully reduces environmental pollution.

The purity of the whiteness is guaranteed by the constant control of three parameters:
The constant performance and the purity of the coloring guarantee an excellent result.
Watch and appreciate the quality of our natural regenerated stone cladding.