{"id":2749,"date":"2016-07-22T15:25:04","date_gmt":"2016-07-22T13:25:04","guid":{"rendered":"http:\/\/biopietra.com\/en\/certificazioni\/"},"modified":"2022-03-23T17:45:33","modified_gmt":"2022-03-23T16:45:33","slug":"certifications","status":"publish","type":"page","link":"https:\/\/biopietra.com\/en\/certifications\/","title":{"rendered":"Certifications"},"content":{"rendered":"

Greenwashing vs Certifications<\/h4>
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Greenwashing<\/span> <\/span>is<\/span> <\/span>unfortunately<\/span> a <\/span>very<\/span> <\/span>widespread<\/span> <\/span>phenomenon<\/span> <\/span>especially<\/span> <\/span>since<\/span> the <\/span>topic<\/span> <\/span>of <\/span>ecology<\/span> <\/span>has<\/span> <\/span>become<\/span> <\/span>increasingly<\/span> <\/span>important<\/span> in <\/span>construction<\/span>.<\/span><\/span>\u00a0<\/span>
<\/span><\/span>\u00a0<\/span>
<\/span>Greenwashing<\/span><\/strong> <\/span>is<\/span> the <\/span>process<\/span> of <\/span>conveying<\/span> <\/span>misleading<\/span> information <\/span>concerning<\/span> <\/span>environmentally<\/span> <\/span>friendly<\/span> products and <\/span>indicates<\/span> the <\/span>communication<\/span> strategy <\/span>aimed<\/span> <\/span>at<\/span> building a <\/span>deceptively<\/span> positive self-image in <\/span>terms<\/span> of <\/span>environmental<\/span> impact, in order to <\/span>divert<\/span> the <\/span>attention<\/span> of the public opinion from the negative <\/span>effects<\/span> on the <\/span>environment<\/span> due to <\/span>its<\/span> activities or products, <\/span>which<\/span> <\/span>was<\/span> <\/span>established<\/span> <\/span>as<\/span> <\/span>early<\/span> <\/span>as<\/span> the <\/span>seventies<\/span>.<\/span><\/span>\u00a0<\/span>
<\/span><\/span>\u00a0<\/span>
<\/span>This<\/span> <\/span>is<\/span> <\/span>why<\/span> <\/span>it<\/span> <\/span>is<\/span> <\/span>not<\/span> <\/span>enough<\/span> to trust <\/span>those<\/span> <\/span>who<\/span> claim to be a <\/span>virtuous<\/span> company from a point of <\/span>view<\/span> of <\/span>sustainability<\/span> or to <\/span>have<\/span> an eco-<\/span>sustainable<\/span> product <\/span>without<\/span> <\/span>providing<\/span> <\/span>proof<\/span>, <\/span>not<\/span> just words, <\/span>that<\/span> <\/span>validate <\/span>such<\/span> <\/span>statements<\/span>.<\/span><\/span>\u00a0<\/span>
<\/span><\/span>\u00a0<\/span>
<\/span>Biopietra<\/span> <\/span>has<\/span> <\/span>always<\/span> <\/span>provided<\/span> <\/span>certifications<\/span> to prove <\/span>its<\/span>\u00a0<\/span>real<\/span> <\/span>commitment to <\/span>sustainability<\/span>. T<\/span>oday<\/span> <\/span>we<\/span> <\/span>have<\/span> <\/span>decided<\/span> to “<\/span>raise<\/span> the bar” with an <\/span>even<\/span> more <\/span>prestigious<\/span> system and product <\/span>certifications<\/span>.<\/span><\/span>\u00a0<\/span>
<\/span><\/p>\n

\"\"<\/p>\n

Biopietra<\/span> <\/span>has<\/span> <\/span>started<\/span> the <\/span>process<\/span> for the <\/span>voluntary<\/span> EU Ecolabel <\/span><\/strong>certification<\/span> of <\/span>its<\/span> <\/span>Environmental<\/span> Management System <\/span>according<\/span> to the UNI EN ISO 14001: 2015 <\/strong><\/span>regulations<\/span> and <\/span>validation<\/span> of the <\/span>Environmental<\/span> <\/span>Declaration<\/span> <\/span>pursuant<\/span> to the EMAS V <\/strong><\/span>Regulation<\/span>: EGVO 2026\/2018.<\/span><\/strong><\/span>\u00a0<\/span><\/strong>
<\/span><\/span>\u00a0<\/span>
<\/span>Biopietra<\/span>\u00ae <\/span>is<\/span> a <\/span>member<\/span> of<\/span>\u00a0<\/span>the Green Building <\/span><\/a><\/span>Council<\/span> <\/span>Italy<\/span><\/span>: <\/span>its<\/span> products <\/span>confer<\/span> credits to projects <\/span>that<\/span> <\/span>contribute<\/span> to <\/span>obtaining<\/span> the international LEE<\/span>D\u00a0<\/span><\/span>certification<\/span> (Credits: MR 2, MR 3, MR 4, MR 5, QI 4.3, QI 3 IP1, IP2) for <\/span>Bio-architecture<\/span>. <\/span>Furthermore<\/span>, <\/span>it<\/span> <\/span>is<\/span> an <\/span>entirely<\/span> Made in <\/span>Italy<\/span> product.<\/span><\/span>\"Certificazioni\"<\/div><\/div>\n

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CE Marking<\/h4>
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\"\"<\/p>\n

Our<\/span> products are <\/span>manufactured<\/span> by <\/span>following the <\/span>requirements<\/span> of the\u00a0<\/span>UNI EN 771-5: 2015<\/span><\/a> standard and are <\/span>accompanied<\/span> by the relative <\/span>Declaration<\/span> of Performance (DOP)<\/span><\/span>:<\/p>\n