{"id":3126,"date":"2016-07-22T15:25:04","date_gmt":"2016-07-22T13:25:04","guid":{"rendered":"http:\/\/biopietra.com\/certificazioni\/"},"modified":"2022-03-25T15:19:33","modified_gmt":"2022-03-25T14:19:33","slug":"certifications","status":"publish","type":"page","link":"https:\/\/biopietra.com\/fr\/certifications\/","title":{"rendered":"Certifications"},"content":{"rendered":"

Greenwashing vs Certifications<\/h4>
<\/div>
\n

Malheureusement<\/span> c’est un <\/span>ph\u00e9nom\u00e8ne<\/span> <\/span>tr\u00e8s<\/span> <\/span>r\u00e9pandu<\/span> d’<\/span>autant<\/span> plus <\/span>que<\/span> le <\/span>th\u00e8me<\/span> de l’<\/span>\u00e9cologie<\/span> a <\/span>pris<\/span> de plus en plus d’<\/span>importance<\/span> <\/span>dans<\/span> la <\/span>construction<\/span>.<\/span><\/span>\u00a0<\/span>
<\/span><\/span>\u00a0<\/span>
<\/span>Le <\/span>greenwashing<\/span><\/span><\/strong> est un <\/span>n\u00e9ologisme<\/span> <\/span>anglais<\/span> qui se <\/span>traduit<\/span> <\/span>g\u00e9n\u00e9ralement<\/span> par <\/span><\/span>\u00e9cologisme<\/span> de <\/span>fa\u00e7ade<\/span><\/span><\/strong> <\/span>ou<\/span> <\/span><\/span>environnementalisme<\/span> de <\/span>fa\u00e7ade<\/span><\/strong>,<\/span><\/span> <\/span>d\u00e9signe<\/span> la <\/span>strat\u00e9gie<\/span> de <\/span>communication<\/span> <\/span>visant<\/span> \u00e0 <\/span>construire<\/span> une image de <\/span>soi<\/span> <\/span>faussement<\/span> positive en <\/span>termes<\/span> d’impact <\/span>environnemental<\/span>, <\/span>afin<\/span> de <\/span>d\u00e9tourner<\/span> l’<\/span>attention<\/span> de l’opinion <\/span>publique<\/span> <\/span>des<\/span> <\/span>effets<\/span> <\/span>n\u00e9gatifs<\/span> sur l’environnement <\/span>du<\/span> <\/span>fait<\/span> de <\/span>ses<\/span> <\/span>activit\u00e9s<\/span> <\/span>ou<\/span> de <\/span>ses<\/span> <\/span>produits<\/span>, qui s’est <\/span>instaur\u00e9e<\/span> <\/span>d\u00e8s<\/span> <\/span>les<\/span> <\/span>ann\u00e9es<\/span> <\/span>soixante<\/span>-dix.<\/span><\/span>\u00a0<\/span>
<\/span><\/span>\u00a0<\/span>
<\/span>C’est <\/span>pourquoi<\/span> il ne <\/span>suffit<\/span> <\/span>pas<\/span> de <\/span>faire<\/span> <\/span>confiance<\/span> \u00e0 <\/span>ceux<\/span> qui <\/span>pr\u00e9tendent<\/span> <\/span>\u00eatre<\/span> une entreprise <\/span>vertueuse<\/span> <\/span>du<\/span> point de <\/span>vue<\/span> de la <\/span>durabilit\u00e9<\/span> <\/span>ou<\/span> d’<\/span>avoir<\/span> un <\/span>produit<\/span> <\/span>\u00e9co-durable<\/span> sans <\/span>toutefois<\/span> <\/span>fournir<\/span> une <\/span>v\u00e9ritable<\/span> <\/span>d\u00e9monstration<\/span>, <\/span>sinon<\/span> en <\/span>paroles<\/span>, pour <\/span>affirmer<\/span> de <\/span>telles<\/span> <\/span>affirmations<\/span>. .<\/span><\/span>\u00a0<\/span>
<\/span><\/span>\u00a0<\/span>
<\/span>Biopietra<\/span> a <\/span>toujours<\/span> <\/span>fourni<\/span> <\/span>des<\/span> <\/span>certifications<\/span> pour <\/span>d\u00e9montrer<\/span> <\/span>notre<\/span> engagement <\/span>r\u00e9el<\/span> et <\/span>\u00e9prouv\u00e9<\/span> en <\/span>faveur<\/span> de la <\/span>durabilit\u00e9<\/span>, <\/span>aujourd’hui<\/span> nous <\/span>avons<\/span> <\/span>d\u00e9cid\u00e9<\/span> de \u00ab\u00a0<\/span>monter<\/span> la barre\u00a0\u00bb <\/span>avec<\/span> <\/span>des<\/span> <\/span>certifications<\/span> de <\/span>syst\u00e8mes<\/span> et de <\/span>produits<\/span> encore plus <\/span>prestigieuses<\/span>.<\/span><\/span>\u00a0<\/span>
<\/span><\/p>\n

\"\"<\/p>\n

Biopietra<\/span> a <\/span>entam\u00e9<\/span> le <\/span>processus<\/span> de <\/span>certification<\/span> <\/span>volontaire<\/span> de <\/span><\/span>l’Ecolabel<\/strong><\/span><\/span> europ\u00e9en de son <\/span>syst\u00e8me<\/span> de <\/span>gestion<\/span> <\/span>environnementale<\/span> <\/span>conform\u00e9ment<\/span> \u00e0 la <\/span>r\u00e9glementation<\/span> <\/span><\/span>UNI EN ISO <\/span>14001:<\/span> 2015<\/span><\/span><\/strong> et la <\/span>validation<\/span> de la <\/span>d\u00e9claration<\/span> <\/span>environnementale<\/span> <\/span>conform\u00e9ment<\/span> <\/span>au<\/span> <\/span>r\u00e8glement<\/span> <\/span><\/span>EMAS <\/span>V:<\/span> EGVO 2026\/2018<\/span><\/span><\/strong><\/p>\n

Biopietra<\/span>\u00ae <\/span>adh\u00e8re<\/span> <\/span>au<\/span> <\/span><\/span>Green Building <\/span>Council<\/span> <\/span>Italy<\/span><\/span><\/strong> : <\/span>ses<\/span> <\/span>produits<\/span> <\/span>conf\u00e8rent<\/span> <\/span>des<\/span> <\/span>cr\u00e9dits<\/span> <\/span>aux<\/span> <\/span>projets<\/span> qui <\/span>contribuent<\/span> \u00e0 l’<\/span>obtention<\/span> de la <\/span>certification<\/span> <\/span>internationale<\/span> <\/span><\/span>LEED<\/span><\/span><\/strong><\/span> (<\/span>Cr\u00e9dits<\/span> : MR 2, MR 3, MR 4, MR 5, QI 4.3, QI 3 IP1, IP2) pour <\/span>Bio<\/span> –<\/span>architecture<\/span>. De plus, c’est un <\/span>produit<\/span> <\/span>enti\u00e8rement<\/span> Made in <\/span>Italy<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\n

\u00a0\u00a0<\/span>\u00a0 \u00a0\u00a0<\/span>\u00a0 \u00a0<\/span>\u00a0 \u00a0\u00a0<\/span>\"Certificazioni\"
\n<\/div><\/div>\n

Marquage CE<\/h4>
<\/div>
\n

\"\"<\/p>\n

Nos <\/span>produits<\/span> <\/span>sont<\/span> <\/span>pr\u00e9par\u00e9s<\/span> <\/span>selon<\/span> <\/span>les<\/span> <\/span>exigences<\/span> de <\/span><\/span>la norme<\/span> UNI EN 771-5: 2015<\/span><\/strong><\/a><\/span> et <\/span>sont<\/span> <\/span>accompagn\u00e9s<\/span> de la <\/span>d\u00e9claration<\/span> de performance (DOP) relative<\/span><\/span><\/p>\n